How JUUL Hooked Our Teenagers
JUUL intentionally marketed e-cigarettes to teenagers knowing that they were more potent than the average cigarette. JUUL’s sales force encouraged retailers to stock JUUL e-cigarettes by sharing a chart that showed with 5 minutes, JUUL could deliver 35% more nicotine into the bloodstream than the venerable Pall Mall cigarette. From Legal Examiner: “JUUL’s breakthrough “nicotine salts” […]